Crypto Influencers Engaged in Covert Advertising
Big names in the trading and crypto Twitter community have been caught promoting projects in exchange for payment under the guise of expressing their personal opinions.
ZachXBT recently conducted an investigation revealing a list of over 200 influencers and the cryptocurrency wallets associated with offers for paid promotions.
- More than 160 influencers were found to have accepted these deals.
- Only a small minority, fewer than 5, clearly disclosed their posts as advertisements.
The Blurred Line Between Expertise and Undisclosed Promotion
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